The Year of Quality in Belarus is filled with new projects. They will not only allow to produce innovative goods for the domestic market, but also to reach new consumers. The share of Belarusian exports is steadily growing. The EAEU countries are also interested in additional contracts. Belarus is coping with global challenges thanks to technological breakthroughs. A new joint development of Belshina and MAZ has been successfully implemented. Now ultra-high-strength metal cord is used in tire production. New tires are now available for "BelAZ". Thanks to the improvement of the quality of products, Belshina managed not only to expand its presence in the domestic market (now it is 40%), but also to maintain the volume of export supplies.