According to expert assessments this year the advertising market in Belarus will see a growth of 17%. Research shows that the most rapidly growing segment is the online video. Among the popular trends is also the new technology for synchronizing TV and online communication. The share of mobile devices in the global Internet traffic has increased to 75% this year.

As planned, by 2018 EEU is going to develop uniform advertising regulations. First of all, this concerns advertising of medical products.