Mogilev ice-cream factory is developing new markets

The company plans to sell its sweet treats to China. In 2024, the export of the company's products has tripled. The company has managed to get rid of the seasonality factor in production — today they are actively producing ice cream even in winter. And the growth in some types of products was 50%. In order to keep such a trend, the Mogilev Ice Cream Factory is planning a large-scale modernisation, without which it is difficult to compete in the domestic and foreign markets. Both the equipment and the recipe are to be updated.