Billboards with pictures of Minsk dwellers are being installed on main Minsk avenues as part of the "I Am Mіnsk" project. Those are ordinary citizens whose doings make a significant contribution to the image and well-being of the city. The project is aimed at increasing social activity of Minsk residents and changing their attitude towards city beautification. Five heroes have been chosen in the first stage. Another five are currently being selected by city administration. Ideas can be submitted to Minsk City Executive Committee via its official social media accounts.