Cornflowers, storks, Kupala traditions – a tourist brand is being chosen in Belarus. Dozens of works by designers, marketers and creative agencies are submitted to the competition. The expert jury selected 10 concepts. They will be presented on the website of the National Tourism Agency for the popular voting. The one that receives more reviews, will be selected as the national tourist brand of Belarus. Perhaps it will appear by the II European Games and will adorn promotional products and transport.