The events are timed to coincide with Mother's Day and Father's Day. One of the most notable actions will be the launch of social advertising on TV channels, billboards and on public transport. And for a young audience, a creative marathon of family videos on TikTok called "Everything starts with family" will be launched. Participants will be invited to show how family helps in career and personal growth. The central event will be the forum "Conversation about the important: a happy family — a strong state" with the participation of the Council of the Republic.