The National Olympic Committee of Belarus (NOC) headquarter is hosting a National Athletes' forum, bringing together leading athletes from Belarus and Russia. This educational project was organized by the National Olympic Committee of Belarus jointly with the Russian International Olympic University. The forum's main topics include developing an athlete's personal brand, effective media communications and building a successful career in sports and media. The program includes presentations by renowned experts in sports, journalism and blogging. Viktor Lukashenko presented the new project "35 Heroes of the Future." The main goal is to support young athletes. Thirty-five laureates received financial support for their outstanding achievements.