The ideas of green building are being developed in Belarus. This direction is a priority in many European countries, since the costs are low, the time for the construction of facilities is short, and the environmental impact is minimal. An enthusiast from Mozyr built a super cheap house of straw and clay in a remote village and became a popular video blogger. Now he has 13 thousand subscribers from almost all CIS countries and Europe. Behind an unconventional initiative is a big business idea: to create a whole hobbit village for purposes of eco-tourism.