The Khoiniki District has become the focus of a large media expedition. Journalists from leading media and popular bloggers went on a press tour to see how a new life is being built in the territories affected by the Chernobyl accident: from the unique ecosystems of the Polesie Reserve to high-tech industries. They know the secrets of producing a high-quality product, which has become the hallmark of the region. A cheese factory is successfully operating in the very centre of the city. The company relies on exports and constant innovation. The geography of supplies is expanding: Khoiniki cheeses are now being shipped to consumers in Russia, Kazakhstan, and Georgia.