The Head of State met with chairman of the board of the Belarusian consumers' cooperation society. Valery Ivanov reported to the President about the organization's re-branding. It is a completely new service, assortments of goods and their availability in the rural areas, even in the most remote localities. There, private business is not active. Over the 8 months of the current year, 12 shops within walking distance were opened, 9 traveling vans launched, more than 400 trading units refurbished. Yet problems exist as well – the need to raise competitive ability, optimize the personnel. A big conference to discuss future of the consumers' cooperation with the President participating, is slated for the February.