Belarusian diplomats are currently discussing the promotion of domestic brands abroad. The heads of foreign institutions visited one of the flagships of the domestic engineering industry, the BelAZ plant. This is one of the points of the annual seminar. The diplomats got acquainted with the company's production sites and the latest equipment. BelAZ is a brand known all over the world. It owns 30% of the global dump truck market. Continuous work on improving product quality, introducing innovations, and modernizing production make it possible to maintain leading positions. One of the main tasks of the diplomatic corps is the development of trade and economic cooperation. Such visits help to better understand the potential that needs to be promoted on the international arena.