For every third woman, career and family are equally important. Ways to strengthen demographic potential were discussed at the Belarusian Institute for Strategic Studies in Minsk. During the roundtable, experts examined the strategies of young Belarusians regarding marriage and childbearing, measures to support and stimulate the birth rate, as well as methods of information and educational activities. Experts propose using social advertising on the streets more often and promoting the image of a happy family through visual art.