Tourism is one of the powerful drivers of regional development. In the north of the country, a comprehensive approach is being taken to transforming the industry. A digital tourism atlas of the Vitebsk Oblast is currently under development. The app will harness the region's full potential. Information center specialists will help travelers choose a destination or plan a route. Their network will eventually cover all districts. The Vitebsk Oblast has also launched its own tourism brand. A traveling bear will welcome guests and promote the region's image. The image of this forest dweller is associated with an authentic holiday, which meets current demands for ecotourism and immersion in the local environment.
