Belarus 24 TV channel won the prestigious Russian Business Travel & MICE Award in the field of event and business tourism

11.12.2025

The awards ceremony in Moscow brought together over 400 tourism industry experts. Belarus 24 TV channel's "Master Class: How Is It Made?" project won the competition in the category "Best Journalist/Blogger in Promoting Business Tourism Destinations and Hosting Business Events." This year's award nominees received over a million online votes.

The TV project's creative team proved that the best advertising for business and event tourism isn't glossy brochures but an honest and engaging story about how things are made. Viewers join the host Pavel Letov as he explores the workshops and laboratories of Belarusian factories and plants witnessing the entire production cycle — from raw materials to finished products.

Behind the scenes of this large-scale production there is a team of the professionals. The project's creator and producer Elena Puntus has found the perfect balance between information and entertainment. Cinematographers Artem Glushuk and Aleksander Lartsev whose cameras transform the production process into a true cinematic experience provide invaluable assistance. Project manager Pavel Lazovik oversees overall coordination.

The program "Master Class: How Is It Made?" is on air on Belarus 24 TV channel on Saturdays.